Kirstin Marr Appointed to President of Valen Analytics

Longtime Marketing Leader Promoted as Company Undertakes New Growth Path

 DENVER, CO – April 17, 2018 – Valen Analytics®, an Insurity company, and provider of proprietary data, analytics and predictive modeling for P/C insurers, today announced that Kirstin Marr has been appointed president of the company, effective immediately. In more than six years as CMO, Marr lead growth and marketing initiatives, establishing Valen as a pioneer in predictive analytics for insurers focused on meeting customer demands for transparency, responsiveness and fairness in risk assessment, pricing, customer acquisition and claims handling. The company consistently grew more than 50% YoY prior to being acquired by Insurity.

“The Valen team has achieved so much as an early mover in InsurTech, establishing the advanced and predictive analytics category that a majority of insurers rely on today,” said Marr. “As the company enters its next growth phase, there is significant opportunity to leverage existing relationships and establish new products and integrations that reinforce the value insurers can gain from analytics.”

Throughout her career, Marr has held a variety of leadership roles in marketing and media, with organizations like HomeAdvisor and the National Renewable Energy Laboratory. With Valen, she was a founding member of the Insurance Careers Movement, a grassroots organization that’s grown to include more than 1,000 companies globally. She has also been involved in several non-profits focused on Science, Technology, Engineering and Mathematics (STEM) education, among other non-profit causes.

“With her exceptional knowledge of the space and proven ability to deliver meaningful growth, Kirstin is uniquely qualified to oversee Valen’s continued trajectory,” said Chris Giglio, CEO of Insurity.  “We believe Valen can be most successful as both a standalone provider of analytics for insurers and as a critical component of Insurity’s solution portfolio.”

Dax Craig, who served as Valen’s President and CEO since co-founding the company in 2004, will remain with Valen in an advisory role. For more information, visit

About Valen Analytics

Valen Analytics, an Insurity company, provides proprietary data, analytics and predictive modeling for property and casualty insurers. We work with insurers who are actively looking to utilize modern approaches to pricing, risk selection, claims triage, and premium fraud. Our customers are focused on increasing competitive pressures, fighting adverse selection with innovative solutions, and raising awareness for the impending “experience gap” with initiatives such as Insurance Careers Movement. Our customers span many lines of business including Homeowners, Personal Auto, Workers’ Compensation, Commercial Auto, Commercial Package, Commercial Property, and BOP. Learn more about Valen at

About Insurity

Insurity, Inc. enables property & casualty insurers to modernize their enterprise and achieve their business goals. Insurity’s core processing applications and data integration and analytics solutions are backed by rich insurance expertise and are in production with over 100 insurers, processing billions of dollars of premium each month. Insurity’s solutions address the needs of all carriers – from the Top 20 insurers to small or regional commercial, personal, or specialty lines writers, as well as MGAs. For more information about Insurity, call 860-616-7721 or visit Connect with Insurity on Twitter, LinkedIn, and Facebook.